PPC & Advertising

Grow your product visibility and reach the right customers with our end-to-end PPC & Advertising services. We help plan, create, manage, optimize, and monitor advertising campaigns across applicable e-commerce platforms.

Complete PPC & Advertising Services

Our team manages the complete advertising process, from campaign setup and keyword research to bid management, performance monitoring, optimization, and reporting.

What We Do

PPC Account & Campaign Setup

We set up and organize advertising campaigns based on your products, categories, budget, target audience, and business objectives.

Keyword Research

We research relevant and high-intent keywords to identify search terms that can be used for your advertising campaigns.

Campaign Structure

We organize campaigns, ad groups, products, targeting, and keywords into a structured advertising setup for easier management and optimization.

Product Targeting

We help identify relevant products, categories, and targeting opportunities to reach potential customers.

Sponsored Product Campaigns

We create and manage product-focused advertising campaigns to increase product visibility within applicable marketplace search and shopping environments.

Sponsored Brand Campaigns

Where available, we help create brand-focused campaigns to showcase your brand and selected products to relevant customers.

Sponsored Display / Display Advertising

Where supported by the platform, we manage display-based advertising campaigns to reach relevant audiences and support product visibility.

Bid Management

We monitor and adjust bids based on campaign performance, competition, budget, and advertising objectives.

Budget Management

We help allocate and monitor advertising budgets across campaigns to maintain controlled and efficient spending.

Search Term Optimization

We review search term performance and identify relevant, irrelevant, or underperforming search terms for ongoing campaign optimization.

Negative Keyword Management

Where applicable, we identify irrelevant search terms and add negative targeting to help reduce unwanted ad traffic and inefficient spending.

Product & ASIN Targeting

Where supported, we help identify relevant products or ASINs for product-targeting campaigns.

Campaign Optimization

We regularly review campaign performance and make adjustments to targeting, bids, budgets, keywords, products, and campaign structure.

Underperforming Campaign Management

We identify campaigns, keywords, targets, or products that are not meeting the required performance levels and make appropriate optimization changes.

High-Performing Campaign Scaling

We identify campaigns and targets generating strong results and adjust budgets or bids based on the agreed advertising strategy.

Advertising Performance Monitoring

We monitor important advertising metrics such as impressions, clicks, click-through rate, spend, sales, conversions, and advertising cost metrics.

Competitor & Market Research

We research relevant competitors, products, keywords, categories, and market opportunities to support campaign planning.

Ad Content Support

We help prepare relevant advertising copy, headlines, product selections, and creative requirements where applicable to the advertising format.

Campaign Reporting

We provide campaign performance reports covering advertising activity, spend, sales, key metrics, and optimization activities.

Our PPC Management Process

1. Account & Product Analysis
We review your products, catalogue, existing campaigns, account structure, competition, and advertising objectives.

2. Keyword & Target Research
We identify relevant keywords, search terms, products, categories, and targeting opportunities.

3. Campaign Setup
We create and organize campaigns according to the selected advertising strategy and available platform options.

4. Budget & Bid Setup
We set initial budgets, bids, targeting, and campaign settings based on the agreed requirements.

5. Campaign Monitoring
We regularly monitor campaign performance, spending, traffic, conversions, and other relevant metrics.

6. Optimization
We adjust keywords, bids, budgets, targeting, products, and campaign structure based on performance data.

7. Performance Analysis